MENA Consultancy Performance Index 2026 — Champions Revealed 🏆
Current Global took top honours in the Middle East's first Earned First Index, unveiled at PRAXIS MENA in Abu Dhabi yesterday, alongside Action Global and Weber Shandwick.
Yesterday, at PRAXIS MENA in Abu Dhabi, we revealed the Index Champions in our inaugural MENA Consultancy Performance Index. This announcement marked the culmination of a research exercise that benchmarked and recognised the industry's most impactful and innovative PR firms across the region.
Firms were evaluated across five key performance areas: Business Performance (25%) | Creative Impact & Client Outcomes (25%) | Innovation & Thought Leadership (20%) | Talent & Culture (20%) | Industry Leadership (10%). Top performers were shortlisted in three categories — with Index Champions reflecting the highest scores in each particular category.
