MENA Consultancy Performance Index: Leaders' Shortlist
Earned First's Index Champions will be revealed at PRAXIS MENA in Abu Dhabi on 3 February.
I'm happy to reveal the shortlist of leading consultancies identified by Earned First's inaugural MENA Consultancy Performance Index, which aims to benchmark and recognise the industry's most impactful and innovative PR firms. A huge thank you to the many firms that submitted their credentials, data and other key information, helping us throughly examine the state of play among PR firms in key Middle East markets.
Shortlisted consultancies have been grouped according to the categories featured below. One Index Champion for each category will be revealed and awarded at PRAXIS MENA, taking place in Abu Dhabi on 3 February.
The shortlist revealed below follows evaluation of firms across five key performance areas: Business Performance (25%) | Creative Impact & Client Outcomes (25%) | Innovation & Thought Leadership (20%) | Talent & Culture (20%) | Industry Leadership (10%)
Scorecards for shortlisted consultancies will be published after PRAXIS MENA, examining each firm's performance as per the above criteria, alongside industry analysis of key metrics and trends. I'm incredibly thankful for the support the industry has provided for this initiative, along with the transparency and insights that help us better understand and benchmark what truly drives consultancy success in an era of immense change.
