Why communicators must shape decisions | Partner Content In this edition of Independents’ Day — Earned First’s monthly series in partnership with PROI — Madan Bahal explains why strategic depth and judgment matter more than scale or service sprawl.
PRAXIS MENA: Trust in healthcare is no longer institutional Healthcare leaders described a future in which trust, information and decision-making increasingly sit with the individual.
PRAXIS MENA: Why brands can’t buy relevance Brand and agency leaders argued that relevance cannot be bought through spend or scale alone, pointing instead to culture, consistency and earned trust as the real drivers of attention.
Emily Poon named CEO at Singapore Institute of Directors Emily Poon takes on leadership role after departing Ogilvy PR last year.
Atul Sharma joins Value 360 as CEO Atul Sharma arrives at Indian independent after recently departing Ruder Finn.
PRAXIS MENA: CCO role recalibrates as strategy, data & judgement converge Mubadala CCO Brian Lott and former UK government communications chief Alex Aiken highlighted how communications leadership is evolving toward greater visibility, judgement and strategic responsibility.
Edelman posts 4% revenue decline in 2025 "This is not a business that rewards passivity," says Richard Edelman, as the world’s biggest PR firm reports a third straight year of revenue decline — to $950m.