Podcast: Mary Njoki on PR transformation in Africa
Glass House PR founder and CEO Mary Njoki joins the Earned First podcast from Nairobi to explore the trajectory of public relations in Africa.
Arun Sudhaman speaks with Mary Njoki, founder and CEO of Glass House PR in Nairobi, about the findings of the State of PR in Africa report — a survey of 54 agencies representing over 6,500 professionals across the continent. The discussion covers AI adoption across the industry, the structural training gaps that are shaping how tools are being used, and the growing challenge of algorithm opacity for practitioners trying to reach targeted audiences.
The conversation also explores the broader trajectory of African PR: how the industry has evolved from being conflated with events and press releases into a recognised strategic discipline, and what Njoki is trying to achieve through Africa PR Week — both in terms of building a continental professional community and placing African communications on the global stage.
The Earned First podcast is produced by Earshot Media.
Subscribe here: RSS | Apple Podcasts | Spotify | YouTube | More
Industry execs are invited to take part in a new study on how communications is evolving across Asia-Pacific, the Middle East & Africa. Take the 10-minute survey here and help us provide a more realistic picture of how comms is changing.
Comments ()