Cannes: Why human judgement matters more than ever in an AI world
As AI becomes ubiquitous, sound judgement, good taste and the ability to build trust are valuable differentiators, according to communications leaders at a Penta roundtable in Cannes.
Cannes
All of Earned First's coverage and events from the Cannes Lions Festival of Creativity.
Cannes Podcast: Zeno's Barby Siegel and Thomas Bunn on the CMO-CCO growth gap
In the first our Cannes podcasts, Zeno global CEO Barby Siegel and chief client impact officer Thomas Bunn examine the firm's Clarity 2030 research, which studies CMO attitudes toward reputation, earned media, and AI discoverability.
Cannes: KitKat wins PR Grand Prix for 'Heist'
Burson London was also named the inaugural PR Agency of the Year.
Cannes bubbles rise again 🫧
Creativity helps us make sense of larger truths, but the line between myth-making and fabrication is a thin one.
Earned First at Cannes 2026 🦁
Join us at our Cannes events or follow our coverage from the Croisette.
Japan's domestic playbook is no longer enough
This week's newsletter examines the structural trends reshaping Japan's communications sector, Burson's hire of Jonty Summers, OPR's new A-P lineup, and much more.
Plus ça change? 🦁
This year’s PR Lions prompts familiar questions about agency recognition and new ones about how different perspectives are heard.