PRAXIS MENA: Context and earned trust vital to strengthening UAE reputation
Despite a broadly positive perception, the country must find a way to combat "conspiracy theories" and win over neutral observers around the world.
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PRAXIS MENA: "AI forces agencies to have honest conversations with clients"
APCO names new MENA leadership
Samer El Hachem elevated to president of APCO MENA, while Mamoon Sbeih takes on new role as chief international business development officer and regional chairman.
PRAXIS MENA: Middle East communicators urged to reinvent their role
Earned First appoints David Blecken to senior editorial role
Overseeing research and insights, David Blecken will play a key role in shaping Earned First’s long-term strategy and development.
Davos: CEOs warn of business risk from reputation shortfalls
A study of more than 3,000 C-suite leaders finds reputation is now a material business risk, while warning that many CCOs lack the mandate, insight and commercial alignment to manage it effectively.
Davos: The end of ‘business as usual’ for global companies
Rising insularity, technological disruption and declining faith in institutions are forcing global companies to rethink how leadership, legitimacy and trust are built at a local level.