Newsletter
PR 2030: "Strategic" perception belies functional reality
The inaugural PR 2030 Transformation Study finds communicators across Asia, the Middle East and Africa winning the argument on strategic value, but without the access or responsibility that should follow.
The battle for GEO
As search becomes a reputation environment, questions about GEO ownership risk diminishing the full communications remit.
The government dividend 🇮🇳
As 'cockroach' protests erode the state's credibility, new data reveals the PR sector's growing proximity to power.
Resilience is Africa's competitive advantage 🌍
The continent's strongest consultancies are pairing sustained commercial performance with more sophisticated advisory, measurement and AI capabilities.
Cannes learns context 🦁
As someone who has chronicled the PR sector's uneven emergence at Cannes since 2009, there are good reasons for optimism.
Cannes bubbles rise again 🫧
Creativity helps us make sense of larger truths, but the line between myth-making and fabrication is a thin one.