Events

2 weeks to go: PRAXIS Asia-Pacific in Singapore

The international debut of PRAXIS will explore how communications leaders are responding to converging pressures — from geopolitical shifts and AI disruption to questions of credibility, leadership, and the future of consultancy models.

In just two weeks, the acclaimed PRAXIS Summit makes its international debut with its inaugural Asia-Pacific edition, on 14 October at the National Gallery Singapore.

This landmark event brings together senior leaders, global agencies, and regional innovators under the theme Communications at the Crossroads. Join our movement to elevate communications as a strategic driver across Asia-Pacific.

Programme highlights include:

Communications at the Top Table — Dr. Bicky Bhangu OBE on how communicators can claim and keep their seat in the C-suite, sharing lessons from his leadership at Rolls-Royce.
2030: Are You Ready? — Heidi Ashley (HSBC), Bridgit O'Donovan (Meta) Thomas Bunn (Zeno) & Barby K. Siegel (Zeno) on the forces reshaping communications, debuting new research on AI, influence & the skills required for the next decade.
Asia’s Power Pivot — Sanjay Nair (BCG), Claudia Chan (Coca-Cola) & Douglas Dew (Burson) on managing reputation and opportunity as Asia surpasses 50% of global GDP.
From Pressure to Proof — Mae Loon (Airwallex), Rimmi Harindran (Kellanova), Erin Atan (Heineken) & Shweta Shukla (Haleon), on whether corporate affairs is eroding or reinventing itself under pressure.
CEO Communications in the AI Era — Emma Smith (Sandpiper) unveils research on how CEOs and comms teams align in an AI-driven world.
Beyond the Noise: Why Credibility Is PR’s New Superpower — Stephanie Yu (Lenovo) & Isabelle Demaude (Hoffman) on why trust and relationships matter more than volume.
Human & Machine Gatekeepers — Nitin Mantri (WE Communications) on navigating decentralised communities and AI-powered search engines as the new arbiters of influence.
AI or You: Who Really Deserves the Job? — Hin-Yan Wong & Jessica Uhlmann (Weber Shandwick) on how communicators can help organisations adapt to AI’s disruption of work.
Evolving Consultancies: Growth, Transformation & Exit Paths — George Kypraios (Yefira Group), Lina Marican (Mutant Communications) & Sheetal Sandhu (Stephenson Harwood) on building, scaling, and exiting agencies in a changing market.
The Talent Tussle: Winning and Keeping Asia’s Next-Gen workforce: Evelyn Teo (LAC Global) & Robin Chang (W) on what it takes to strike the right balance in leadership for a new generation of talents young and old.
Earned First Index Champions 2025 — unveiling the consultancies setting benchmarks for performance, client impact, and innovation.

☕ Endnote & networking coffee will wrap the day at the National Gallery.

➡️ Special APACD/Globescan extension: Recalibration: Corporate Affairs at a Strategic Crossroads, 5.45pm at The Foundry, 11 Prinsep Link. Please note this requires separate registration for a separate venue.

Tickets are limited — secure your place today, joining more than 20 partners and 150+ registered participants already. Discounts available via your national/professional association (see partners below).
PRAXIS Asia-Pacific, 14 Oct at Singapore's National Gallery.

With thanks to our partners: Zeno Group, Burson, The Hoffman Agency, We. Communications, Weber Shandwick, W Communications, Yefira Group, Finn Partners, Sandpiper, Golin, CARMA, Edelman, Kommune & supporting organisations AMEC, APACD, ICCO, IPR, PRCA, PRCAI, PRCAM, PRHK, PRSP.