2026 bets & warnings 🔮
Perspectives from Earned First’s Advisory Council on emerging points of acceleration and pressure shaping the marcomms world in 2026.
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Spectres at the feast 👻
Welcome to Omnicom Public Relations 🏔️
Omnicom now controls the largest PR portfolio ever assembled, raising questions about whether unprecedented scale can deliver the transformation this moment demands.
Maturity in the Middle East 🧭
As capital and talent flow into the region, the comms brief is shifting from volume and optimism to strategy, intelligence and counsel that challenges.