Indian agency collective expands with On Purpose investment
Zach James and Rishi Seth have made a significant investment in Girish Balachandran's On Purpose, adding the firm to an emerging Indian collective alongside The PRactice.
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Podcast: PRAXIS MENA review with Iman Issa
North Seventy Five co-founder Iman Issa joins the Earned First podcast to discuss the key ideas and themes that shaped the inaugural PRAXIS MENA summit in Abu Dhabi.
From power brokers to bit players
Neo-mercantilism is rewriting the rules of corporate influence
Momentum brings responsibility ⚖️
At PRAXIS MENA in Abu Dhabi, senior communicators argued that rapid growth and confidence across the region must now be matched by courage, cultural intelligence and a sharper focus on tangible impact.
Why communicators must shape decisions | Partner Content
In this edition of Independents’ Day — Earned First’s monthly series in partnership with PROI — Madan Bahal explains why strategic depth and judgment matter more than scale or service sprawl.
PRAXIS MENA: Trust in healthcare is no longer institutional
Healthcare leaders described a future in which trust, information and decision-making increasingly sit with the individual.
PRAXIS MENA: Why brands can’t buy relevance
Brand and agency leaders argued that relevance cannot be bought through spend or scale alone, pointing instead to culture, consistency and earned trust as the real drivers of attention.