Vero acquires majority stake in SEA's Mad Hat Asia
Deal takes Vero's fee income to $13.5m and deepens its integration of corporate and public affairs with cultural intelligence across the region.
Vero has acquired a majority stake in Malaysian-headquartered Mad Hat Asia, lifting fee income to $13.5m and consolidating its position among Southeast Asia's biggest PR firms.
The deal adds Mad Hat Asia's operations in Malaysia and Singapore to Vero's existing presence across seven Southeast Asian markets, taking combined headcount to more than 300. It comes after Vero grew by 11.5% in 2025, when it was named Southeast Asia champion in the Asia-Pacific Consultancy Performance Index.
