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When data isn't enough | Partner Content

In this edition of Independents’ Day — Earned First’s monthly series in partnership with PROI — Doy Roque explores the impact and limits of data-driven communications in the age of AI.

Edelman KSA CEO steps down

Elie Azzi has left Edelman after more than two years with the firm in Riyadh.

FGS Global expands Asian PA offering with ex-Global Counsel hires

The KKR-owned consultancy has recruited several former Global Counsel executives in Singapore, where it is also installing new leadership.

Podcast: Mary Njoki on PR transformation in Africa

Glass House PR founder and CEO Mary Njoki joins the Earned First podcast from Nairobi to explore the trajectory of public relations in Africa.

Last chance: Help define how public relations is changing

There's still time to participate in the new PR2030 study on how the function must transform, led by Earned First, IPR and Ruder Finn Asia.

New advisory collective takes on Japan Inc's ASEAN challenge

Adding to the global unbundling trend, PR Collective Asia aims to cater to demand for speed, flexibility, and separation of strategy and execution.

All aboard the multipolar express

Multipolar momentum should expand possibilities for communicators. Instead, rising insularity is testing their ability to connect beyond comfort zones.

Beyond 'business as usual'

As the Gulf conflict drags on, internal communicators must manage employee sensitivities while again making the case for their sustained relevance.

Five ethics blind spots that could undermine PR's AI future

The global PR profession has produced substantial AI ethics guidance. A close reading reveals five gaps that still need to be addressed.

SEC Newgate launches in Japan

Ex-Teneo MD joins to help firm support Japanese and international clients amid corporate and geopolitical upheaval.

Upbeat media coverage of AI outpaces public opinion

New research by CARMA into perceptions of AI highlights distinct attitudes to opportunity and risk, as well as potential for a new communications approach.

Enter Now: Africa Consultancy Performance Index 🌍

Submissions are now open for the inaugural Africa Consultancy Performance Index, our data-driven benchmark that recognises PR consultancies across a range of key industry metrics.

Podcast: Margaret Key on why she left Publicis & what comes next for PR networks🎙️

After recently joining Stagwell, Margaret Key joins the Earned First podcast to talk holding group disruption and much more.

Alex Malouf launches MENA comms consultancy

Narrative Shapers focuses on international engagement across KSA and the wider Gulf region.