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Making sense of mergers 🧩

Agency mergers are no longer a novelty in PR, but familiarity has not made their outcomes any more predictable in a sector where culture and talent remain crucial.

Communications in 2026: fewer shortcuts, higher stakes

Five changes shaping how organisations speak, position and earn trust in a more brittle global environment.

Podcast: One Plus One's Kelly Bennett 🎙️

New Zealand PR firm founder Kelly Bennett joins the Earned First podcast to discuss PR talent, independence and life after Omnicom.

Amazon consolidates India PR with two firms

Weber Shandwick and Avian WE have been selected following a competitive review.

OPR's umbrella takes shape ☂️

By merging Golin and Ketchum and integrating Porter Novelli into FleishmanHillard, Omnicom Public Relations is seeking to simplify the largest PR group ever assembled, as client needs become more complex.

MENAT Consultancy Performance Index: Scorecards & analysis

Full scorecards and analysis from Earned First’s 2026 Middle East Consultancy Performance Index, benchmarking PR firms across business, creativity, innovation and culture to identify the region’s top-performing consultancies.

Indian agency collective expands with On Purpose investment

Zach James and Rishi Seth have made a significant investment in Girish Balachandran's On Purpose, adding the firm to an emerging Indian collective alongside The PRactice.

Podcast: PRAXIS MENA review with Iman Issa

North Seventy Five co-founder Iman Issa joins the Earned First podcast to discuss the key ideas and themes that shaped the inaugural PRAXIS MENA summit in Abu Dhabi.

From power brokers to bit players

Neo-mercantilism is rewriting the rules of corporate influence

Momentum brings responsibility ⚖️

At PRAXIS MENA in Abu Dhabi, senior communicators argued that rapid growth and confidence across the region must now be matched by courage, cultural intelligence and a sharper focus on tangible impact.

Why communicators must shape decisions | Partner Content

In this edition of Independents’ Day — Earned First’s monthly series in partnership with PROI — Madan Bahal explains why strategic depth and judgment matter more than scale or service sprawl.

PRAXIS MENA: Trust in healthcare is no longer institutional

Healthcare leaders described a future in which trust, information and decision-making increasingly sit with the individual.

PRAXIS MENA: Why brands can’t buy relevance

Brand and agency leaders argued that relevance cannot be bought through spend or scale alone, pointing instead to culture, consistency and earned trust as the real drivers of attention.

Emily Poon named CEO at Singapore Institute of Directors

Emily Poon takes on leadership role after departing Ogilvy PR last year.