America First, reputation next
Three-quarters of comms leaders now rank geopolitical risk as their top concern, yet many are unprepared for an increasingly fragmented world where US soft power no longer dominates.
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The enemy we can't avoid
With AI poised to reshape the PR profession, industry leaders are right to be wary of its impact on the essential human qualities that define long-term relevance.
The great unbundling
Chris Deri's new firm offers a glimpse of how advisory models are changing amid senior talent turbulence and agency consolidation.
AstraZeneca hires, Pfizer restructures
Senior in-house moves dominate this week's newsletter, with Rikki Jones joining AstraZeneca and Pfizer dispersing its corporate affairs team.
Podcast: Burson's Adrian Warr
Burson South Asia-Pacific CEO discusses AI, activism and Asia's communications future on the Earned First podcast.
Ruder Finn bets on local depth with ERA acquisition
Long reliant on China, Ruder Finn’s Southeast Asia deal challenges ‘helicopter’ PR models — favouring local expertise in often-overlooked markets.
Emily Poon to depart Ogilvy PR
This week's newsletter also features a podcast with Richard Edelman.
Podcast: Richard Edelman
Edelman leader talks trust, AI and reinventing his agency.
Tim Dyson retires from Next 15
Sam Knights to become CEO of holding group, which owns MHP, Archetype, M Booth and Outcast.
Plus ça change? 🦁
This year’s PR Lions prompts familiar questions about agency recognition and new ones about how different perspectives are heard.
Podcast: Barby Siegel & Thomas Bunn
Zeno leaders discuss how they harnessed cultural intelligence, AI & agility to restore growth.
Podcast: Emma Smith
Sandpiper founder discusses why an Asian PR firm has global aspirations.
Cannes in context 🦁
After a watershed year, the hope is for more substantive progress and less angst from the PR community at Cannes.
