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38 years of reinvention | Partner Content
In this edition of Independents’ Day — Earned First’s monthly series in partnership with PROI — Andreas Fischer-Appelt reflects on nearly four decades of change in communications, and what constant reinvention now demands of leaders.
Burson MENAT makes senior hires in Dubai
Sana Ali Khan joins Burson as chief client officer and Claire Lawson becomes head of Burson Dubai.
Spectres at the feast 👻
Thailand: When everyone looks good, no one is believed
Senior departures at Ruder Finn Asia
Digital/AI leader David Ko leaves after nine years with Ruder Finn in Hong Kong, while Singapore GM Pamela Phua has stepped down following an 18-month stint.
Welcome to Omnicom Public Relations 🏔️
Omnicom now controls the largest PR portfolio ever assembled, raising questions about whether unprecedented scale can deliver the transformation this moment demands.
Australia’s creative and purpose frontier | Partner Content
In this edition of Independents’ Day — Earned First’s monthly series in partnership with PROI — Icon Agency’s Joanne Painter explores how global work, earned-first creativity and rapid AI adoption are reshaping the Australian communications landscape.
Albert Shu takes on marcomms leadership role at SJ Group
Former Weber Shandwick president is now chief communications and marketing officer at Temasek portfolio company SJ Group.
The quiet crisis undermining global PR | Partner Content
As global and multimarket budgets erode, the industry risks losing a core revenue stream. Reclaiming it demands new models, fresh thinking, and renewed focus on chemistry and culture, argues The Hoffman Agency's Caroline Hsu.
Maturity in the Middle East 🧭
As capital and talent flow into the region, the comms brief is shifting from volume and optimism to strategy, intelligence and counsel that challenges.
Podcast: Joe Lipscombe on global creativity from the Gulf
In a wide-ranging conversation, The Romans’ Joe Lipscombe argues that the Middle East’s PR boom will only matter if the Gulf evolves from a lucrative outpost into a genuine engine of creative influence
Fifty shades of grey
Does PR represent the worst of late-stage capitalism, or could it actually be a force for good?
