Ex-Burson META leaders launch Paritee-backed firm
Lisa Welsh and Iman Issa have founded North Seventy Five in partnership with European comms network Paritee.
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Laboratories of resilience
The ICCO Summit made clear that the PR community’s resilience now depends on ideas moving across regions, generations and models, reflecting the volatility of the world the industry must navigate.
GWPR study: The deepening shadow of harassment
Podcast: Aman Gupta on the next era of influencer marketing
Presented by Finn Partners, this Earned First podcast episode features SPAG Finn's Aman Gupta on how influencer scoring is transforming the way healthcare and technology brands build trust.
The search for solid ground
A shifting environment is forcing PR firms to rethink how they operate, even as the sector’s fundamental value lies in guiding organisations through complexity and fragmentation.
Asia’s independent PR evolution | Partner Content
In this edition of Independents’ Day — Earned First’s monthly series in partnership with PROI — SPRG founder and chairman Richard Tsang reflects on three decades of transformation in Asian communications.
Podcast: PRAXIS Asia-Pacific review with James Brasher & Joyce Liong
Presented by Finn Partners, this Earned First podcast episode unpacks PRAXIS Asia-Pacific’s key themes—from comms as strategic partner to the rise of AI, credibility, and empathy—and how leaders can build data fluency, business acumen, and agility without sacrificing culture.
Fault lines in the Kingdom 🇸🇦
Beneath the energy of Riyadh’s Athar Festival lies a familiar tension, reflecting the global PR industry’s own struggle to balance expansion, ownership, and reinvention.
Podcast: The Hoffman Agency's Isabelle Demaude
From AI-driven credibility crises to the return of earned media, Isabelle Demaude discusses how communicators can balance authenticity, cultural nuance, and courage in an increasingly polarized world.
PRAXIS A-P: Influence & leadership in the AI era
AI is reshaping how trust is built, demanding new strategies from brands and their leaders.
PRAXIS A-P: "Communicators can't just be tool pushers"
AI is reshaping the job market, and communicators must move quickly to stay relevant in a fast-changing landscape.
Run towards the fire 🔥
At the inaugural PRAXIS Asia-Pacific in Singapore, more than 200 communicators examined how their industry must adapt to new pressures — from boardroom reinvention and AI disruption to the changing nature of credibility and geopolitics.
PRAXIS A-P: Communicators face 2030 reality check
A-P Consultancy Performance Index: Scorecards & analysis
Full scorecards and analysis from Earned First’s 2025 Asia-Pacific Consultancy Performance Index, benchmarking PR firms across business, creativity, innovation and culture to identify the region’s top-performing consultancies.