Podcast: Joe Lipscombe on global creativity from the Gulf
In a wide-ranging conversation, The Romans’ Joe Lipscombe argues that the Middle East’s PR boom will only matter if the Gulf evolves from a lucrative outpost into a genuine engine of creative influence
Joe Lipscombe, partner and head of MENA at The Romans, joins Arun Sudhaman to explore whether the Middle East’s boom can translate into world-class creative output — rather than just margin and headcount growth. They debate what’s really holding PR work back in the Gulf, why clients may be more ready for risk than agencies assume, and how localisation, the rise of Saudi Arabia, and the indie wave are reshaping the region’s creative potential.
The Earned First podcast is produced by Earshot Media.
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