Podcast: Peter Jacob
The lure of the Middle East will not translate to easy wins for PR firms, says Current Global MENAT MD Peter Jacob on the latest Earned First podcast.
Peter Jacob, managing director of Current Global MENAT, joins the Earned First podcast to discuss how international PR firms are adapting to a fast-changing Middle East environment. The lure of the region stands in stark contrast to tougher market conditions elsewhere, but Jacob warns comms professionals that a long-term perspective is required for success.
In conversation with Arun Sudhaman, he also reflects on his own journey from business development to agency leadership, and considers how the region’s relative youth is shaping the way PR firms evolve in the Middle East.
The Earned First podcast is produced by Earshot Media.
Subscribe here: RSS | Apple Podcasts | Spotify | YouTube | More
Help shape this community's continued progress
Secure your place at the region’s defining communications gathering, joining more than 15 partners and 75+ registered participants already. Discounts available via your national/professional association.
PRAXIS Asia-Pacific, 14 Oct at Singapore's National Gallery.
Comments ()