Podcast: Precious founder Lars Voedisch 🎙️
Precious Communications’ founder on scaling from Singapore, the rise of mid-sized consultancies, and why agencies must trade commoditised execution for strategic value as AI advances.
In this episode Arun Sudhaman speaks with Lars Voedisch, founder and CEO of Singapore-based Precious Communications, who explains how a startup mindset, regional expansion and a business-first approach to communications built his agency to 100 people across eight markets.
We discuss the practical playbook for scaling in Southeast Asia, why global networks are ceding the mid-market, how AI is reshaping the execution/strategy split, and where Precious is betting next. Voedisch gives tactical advice for new agency founders — land, prove execution, then expand — and argues the future winners will be those who move from campaign work to business advisory.
The Earned First podcast is produced by Earshot Media.
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