Podcast: The Hoffman Agency's Isabelle Demaude
From AI-driven credibility crises to the return of earned media, Isabelle Demaude discusses how communicators can balance authenticity, cultural nuance, and courage in an increasingly polarized world.
The Hoffman Agency’s Isabelle Demaude joins Arun Sudhaman to explore why credibility has emerged as a crucial factor in the AI era. Drawing on her PRAXIS Asia-Pacific panel, Demaude discusses how generative AI challenges authorship and trust, why earned media may be regaining influence, and how cultural intelligence is becoming essential for communicators navigating complex, multi-market realities. The conversation also tackles the tension between corporate conviction and caution in an era of polarization, and what humans still do better than machines: listening, reading the room, and earning belief through empathy and context.
The Earned First podcast is produced by Earshot Media.
Subscribe here: RSS | Apple Podcasts | Spotify | YouTube | More
Help shape this community's continued progress
Secure your place at the Middle East's defining communications gathering — the inaugural edition of PRAXIS MENA, taking place 3 Feb in Abu Dhabi. Early bird discounts available now.
Comments ()