PRAXIS Asia-Pacific

PRAXIS A-P: Communicators face 2030 reality check

New research from Zeno Group, unveiled at PRAXIS Asia-Pacific, set the stage for a candid discussion on how AI, automation and shifting skills are reshaping communications — and how teams can prepare for what’s next.

Run towards the fire 🔥

At the inaugural PRAXIS Asia-Pacific in Singapore, more than 200 communicators examined how their industry must adapt to new pressures — from boardroom reinvention and AI disruption to the changing nature of credibility and geopolitics.

PRAXIS A-P: "Earned media's currency is credibility"

As cultural fragmentation collides with AI-driven content pollution, communications leaders at PRAXIS argued that credibility now demands more empathy, cultural intelligence and independent voices.

PRAXIS A-P: "No perfect solution" to geopolitical complexity, say public affairs leaders

As the world fractures into competing regulatory spheres, companies are being explicitly forced to decide which governments take priority, even at the cost of market access elsewhere.

Read next