Podcast: Aman Gupta on the next era of influencer marketing
Presented by Finn Partners, this Earned First podcast episode features SPAG Finn's Aman Gupta on how influencer scoring is transforming the way healthcare and technology brands build trust.
PRAXIS Asia-Pacific
Podcast: PRAXIS Asia-Pacific review with James Brasher & Joyce Liong
Presented by Finn Partners, this Earned First podcast episode unpacks PRAXIS Asia-Pacific’s key themes—from comms as strategic partner to the rise of AI, credibility, and empathy—and how leaders can build data fluency, business acumen, and agility without sacrificing culture.
PRAXIS A-P: Influence & leadership in the AI era
AI is reshaping how trust is built, demanding new strategies from brands and their leaders.
PRAXIS A-P: "Communicators can't just be tool pushers"
AI is reshaping the job market, and communicators must move quickly to stay relevant in a fast-changing landscape.
Run towards the fire 🔥
At the inaugural PRAXIS Asia-Pacific in Singapore, more than 200 communicators examined how their industry must adapt to new pressures — from boardroom reinvention and AI disruption to the changing nature of credibility and geopolitics.
PRAXIS A-P: Communicators face 2030 reality check
PRAXIS A-P: "Earned media's currency is credibility"
As cultural fragmentation collides with AI-driven content pollution, communications leaders at PRAXIS argued that credibility now demands more empathy, cultural intelligence and independent voices.