PRAXIS A-P: "We don't know why we're measuring"
A potential "identity crisis" is making the communications sector too defensive about its value, according to speakers at today's PRAXIS Asia-Pacific Summit in Singapore.
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Returning to Singapore's National Gallery on 7 October, PRAXIS Asia-Pacific will examine how communicators turn access into authority, as earned credibility becomes a strategic imperative.
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Earned First and Edelman convened communications and public affairs leaders from Asian businesses to test new research into how country of origin shapes commercial trust.