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PRAXIS MENA

PRAXIS MENA: "AI forces agencies to have honest conversations with clients"

As AI compresses time and cost across communications, agencies and clients are being forced into difficult conversations about what value really looks like in an automated world.

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Edelman posts 4% revenue decline in 2025

Edelman posts 4% revenue decline in 2025

"This is not a business that rewards passivity," says Richard Edelman, as the world’s biggest PR firm reports a third straight year of revenue decline — to $950m.

PRAXIS MENA: Context and earned trust vital to strengthening UAE reputation

PRAXIS MENA: Context and earned trust vital to strengthening UAE reputation

Despite a broadly positive perception, the country must find a way to combat "conspiracy theories" and win over neutral observers around the world.

APCO names new MENA leadership

APCO names new MENA leadership

Samer El Hachem elevated to president of APCO MENA, while Mamoon Sbeih takes on new role as chief international business development officer and regional chairman.