Spectres at the feast 👻
Sir Martin Sorrell’s remarks revive familiar anxieties about the role of public relations, brought into sharper focus by the rising importance of storytelling in the GEO era.
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Welcome to Omnicom Public Relations 🏔️
Omnicom now controls the largest PR portfolio ever assembled, raising questions about whether unprecedented scale can deliver the transformation this moment demands.
Maturity in the Middle East 🧭
As capital and talent flow into the region, the comms brief is shifting from volume and optimism to strategy, intelligence and counsel that challenges.
Laboratories of resilience
The ICCO Summit made clear that the PR community’s resilience now depends on ideas moving across regions, generations and models, reflecting the volatility of the world the industry must navigate.