Newsletter The magic mountain returns ๐๏ธ The comms world will descend on Davos next week, at a time when its counsel is needed more than ever.
When stability is the brand ๐๏ธ For countries that have built their reputations on predictability and openness, conflict can be an uncomfortable communications test.
Political comms gets personal in Japan ๐ฏ๐ต Sanae Takaichiโs rise illustrates how personality, tone and shareability have become as important as policy detail, normalising populist strategies in politics and beyond.
Making sense of mergers ๐งฉ Agency mergers are no longer a novelty in PR, but familiarity has not made their outcomes any more predictable in a sector where culture and talent remain crucial.