Upbeat media coverage of AI outpaces public opinion
New research by CARMA into perceptions of AI highlights distinct attitudes to opportunity and risk, as well as potential for a new communications approach.
Optimism is the dominant sentiment in global media coverage of AI, but the wider public remains more cautious of the technology, research from CARMA finds.
Analysis of global media coverage and public opinion in a study titled 'Hype, hope or harm?' highlighted that nearly 60% of media stories about AI in 2025 were positive, with a focus on the opportunity embodied in breakthroughs such as generative AI assistants and AI search. The dominant narrative centres on automation and operational efficiency.
