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Omnicom now controls the largest PR portfolio ever assembled, raising questions about whether unprecedented scale can deliver the transformation this moment demands.
At PRAXIS India earlier this year, Chris Foster likened the PR industry's transformation to a challenge of “Mount Everest” proportions, while also voicing his concerns about the sector’s insidious resistance to change.
It was hard not to think of these comments this week, as the newly enlarged Omnicom Public Relations, all 5,000+ in headcount, finally began to take shape. Beyond the headline numbers, several questions remain as to how the group will structure its operations.
There are, of course, no prizes for guessing which of these queries has been on everyone's lips this year. It has contorted itself into various shapes, but largely remained intact. What, exactly, will be the fate of the many PR agencies involved in Omnicom’s blockbuster acquisition of Interpublic Group?
