PRAXIS MENA: Why brands can’t buy relevance
Brand and agency leaders argued that relevance cannot be bought through spend or scale alone, pointing instead to culture, consistency and earned trust as the real drivers of attention.
News
Emily Poon named CEO at Singapore Institute of Directors
Emily Poon takes on leadership role after departing Ogilvy PR last year.
Atul Sharma joins Value 360 as CEO
Atul Sharma arrives at Indian independent after recently departing Ruder Finn.
PRAXIS MENA: CCO role recalibrates as strategy, data & judgement converge
Mubadala CCO Brian Lott and former UK government communications chief Alex Aiken highlighted how communications leadership is evolving toward greater visibility, judgement and strategic responsibility.
Edelman posts 4% revenue decline in 2025
"This is not a business that rewards passivity," says Richard Edelman, as the world’s biggest PR firm reports a third straight year of revenue decline — to $950m.
PRAXIS MENA: Context and earned trust vital to strengthening UAE reputation
Despite a broadly positive perception, the country must find a way to combat "conspiracy theories" and win over neutral observers around the world.
