Comms beyond consensus
A World Economic Forum shaped by geopolitical rupture and AI acceleration is forcing corporate communicators to rethink how trust, legitimacy and influence are earned.
Newsletter
The magic mountain returns 🏔️
2026 bets & warnings 🔮
Spectres at the feast 👻
Welcome to Omnicom Public Relations 🏔️
Omnicom now controls the largest PR portfolio ever assembled, raising questions about whether unprecedented scale can deliver the transformation this moment demands.
Maturity in the Middle East 🧭
As capital and talent flow into the region, the comms brief is shifting from volume and optimism to strategy, intelligence and counsel that challenges.
Laboratories of resilience
The ICCO Summit made clear that the PR community’s resilience now depends on ideas moving across regions, generations and models, reflecting the volatility of the world the industry must navigate.