Notes from the AI front lines
The pace of change can appear breathtaking, but the PR industry's adoption of AI is likely to be rather more uneven than it might first appear.
Newsletter
New advisory collective takes on Japan Inc's ASEAN challenge
Adding to the global unbundling trend, PR Collective Asia aims to cater to demand for speed, flexibility, and separation of strategy and execution.
All aboard the multipolar express
Multipolar momentum should expand possibilities for communicators. Instead, rising insularity is testing their ability to connect beyond comfort zones.
Beyond 'business as usual'
As the Gulf conflict drags on, internal communicators must manage employee sensitivities while again making the case for their sustained relevance.
Keeping up with China Inc's global ambitions
Long-awaited overseas expansion creates new opportunity for communicators, but will test the fitness of global and local agency models alike.
When stability is the brand 🏙️
For countries that have built their reputations on predictability and openness, conflict can be an uncomfortable communications test.
Political comms gets personal in Japan 🇯🇵
Sanae Takaichi’s rise illustrates how personality, tone and shareability have become as important as policy detail, normalising populist strategies in politics and beyond.