Maturity in the Middle East đź§
As capital and talent flow into the region, the comms brief is shifting from volume and optimism to strategy, intelligence and counsel that challenges.
Newsletter
Laboratories of resilience
The ICCO Summit made clear that the PR community’s resilience now depends on ideas moving across regions, generations and models, reflecting the volatility of the world the industry must navigate.
The search for solid ground
A shifting environment is forcing PR firms to rethink how they operate, even as the sector’s fundamental value lies in guiding organisations through complexity and fragmentation.
Run towards the fire 🔥
At the inaugural PRAXIS Asia-Pacific in Singapore, more than 200 communicators examined how their industry must adapt to new pressures — from boardroom reinvention and AI disruption to the changing nature of credibility and geopolitics.
Southeast Asia's newest PR hub finds gains & growing pains
Once overlooked by global PR networks, the Philippines has become the destination of choice for Singapore firms seeking growth beyond their saturated home market.
Chris Foster: PR's resistance to change threatens unique "architects of meaning" role
At PRAXIS India, OPRG CEO Chris Foster said the PR industry must confront its “Mount Everest” of transformation, rethink billing models, and prove that scale is a responsibility — as AI and acquisitions disrupt the sector.
Five forces shaping Asia-Pacific consultancies in 2025
Behind the shortlist lies the bigger story: five trends that reveal how Asia-Pacific consultancies are evolving in a volatile, AI-driven, geopolitically charged market.